product reminds me of the urban decay primer potion, they have a similar texture and feel when putting on. It goes on smoothly and dries clear, doesnt feel sticky necessairly but more like something for the eyeshadows to stick to... if that makes sense. It feels like and the shadows stay well on the primer, i have super oily eyelids and this primer helps my eyeshadow last like the urban decay one does. It doesnt feel heavy and and helps the eyeshadows last all day. For the price i think this product is definietly worth it for the price.