This cleanser seems to clean well without drying or irritating my skin. It starts as a gel and then turns into foam once you add water. I like it, but unfortunately, the smell is strong and not appealing. It's kind of a cheap musky smell, and it lingers for a few minutes on my face, which I was not expecting from a supposedly mild cleanser - I thought it would be fragrance-free like the Etude House Soon Jung cleanser. Would not purchase again.