No. 72 is called Mutual Burgundy but I think it's definitely more of a pink/mauve kind of colour (you can see from my swatch in natural room lighting). It's definitely not as cool toned and purple as in the picture, but I still really like it! The shadow is pretty pigmented for a Korean eyeshadow, but I still think it'd be best to use a primer to bring out the colour on the lids. It's pretty blendable and smooth in texture, but there was just a tiny bit of fallout while I applied it with my fingers. Will definitely buy more colours in the future!