I love to use this as my everyday BB cream - it gives light to medium coverage, is buildable, looks natural, is dewy, and lasts all day!! It does fade a bit by the end of an 8-hour work shift, but it doesn't fade patchy or anything, which is essential to me. It suits people who are around NC20, which is my summer color :)

The pump is hygienic, which I like. I wish the packaging were a bit cuter or more glam, but it's an affordable/quality BB cream so I can't complain. I just expected a bit more from the packaging because the box it came in was so pretty (very shiny gold and black with classy-looking cut-out designs).

You can wear this as is or set it with powder and it works well either way for my normal-type skin that gets very sweaty during summer! :)  I think this will last alllll day in the winter, when it is cold and dry. This is not something that will cling to dry patches or anything, it's moisturizing and has a creamy texture.