Although not transferproof it definetly is one of my favorits! The lipstick is more on the pink side and a little bit sticky but nontheless a really pretty color. The formular is not drying (as it doesn´t fully dry down and is more of a lipstick than a tint) and holds up pretty well. I went out for a whole day and when I got back home it was still on (I didn´t eat anything through). The downside is, the aplication is a little tricky as it easily gets on the teeth so it requires more time to put it on. But if you get past that, it doesn´t move around at all. All in all the extra effort is definetly worth it.