This is a really cute lipstick, and the first I've bought from Etude House. I chose the shade PK003 which I think is 'Secret Date Pink' or something. It's a really vivid cool-toned sort of magenta-pink color. Contrary to what the previous reviewer said, I think that Etude House's picture of Krystal wearing this lipstick represents the color accurately, well, at least for this particular shade. It's really vivid and bright and not for those who are uncomfortable with strong lip colors.

It glides on super smoothly and the color payoff is really awesome. A single swipe will give you intense color. I really loved the look and feel of the lipstick, until I checked it a few hours later.... and saw that the bright color had feathered around my lip lines. I've never had this happen with any other lip color before >___<;; I don't have any wrinkles around my lines since I'm still young, but somehow this lipstick found lines to seep into and feathered into the skin around my lips rather unattractively. It is especially noticeable since this is such a bright shade. Maybe it does this because the formula is really slick and "melty"... like it would be easier to run into cracks than stay put.

Other than that downside, I like this lipstick because it is super long lasting, even after eating the color still stays, and leaves a stain (I'm not sure if it will do this for lighter shades though). I wouldn't need to reapply unless I wanted the gloss and sheen of the lipstick to still be there. This dries out my lips out a little bit, but I'm not taking off any points for that since my lips are super sensitive anyways.

I'm not sure if anyone else has experienced the annoying lipstick-feathering effect with this lipstick, but other than that, I think this is a great lipstick. I'd like to try another shade of this sometime, though lighter. ^^

(sorry for the slightly dark photo, it was a cloudy day and my photo editor is not working well ^^:)